The team behind data analytics service Songstats has announced the launch of smart link platform Songshare(link is external) for artists, labels and industry professionals.

The innovation, made public on 2 August, seeks to change the music industry’s approach to digital marketing and audience engagement, automatically aggregating all music links across leading streaming services and social platforms, to provide a seamless experience for users.

The platform, which claims to optimise marketing efforts for artists, labels and industry professionals, will face competition from established players like Feature.fm, Linktree, ToneDen and MusicJet, among others.

Songshare’s key features include streamlined collaboration for music professionals, offering exclusive networking opportunities through events and webinars, and fostering connections with industry experts.

Users can also benefit from powerful promotional tools to increase visibility and reach potential audiences. Additionally, Songshare provides a resourceful marketplace, offering tailored services and tools for music professionals’ specific needs.

“At the heart of Songshare is a robust, in-depth analytics dashboard powered by Songstats,” the company said. “This feature provides real-time data about link visits, clicks and clickthrough rates, with detailed breakdowns by source.

“Whether it’s a single release or an entire artist or label profile, Songshare users can harness this data to gain unique insights into audience behaviour and optimize their marketing strategies.”

Songshare says it is committed to empowering artists and music professionals by disrupting conventional digital marketing methods, further reinforcing its role in bridging the gap between data insights and effective marketing strategies.